Well-taken product photographs can spell the difference between getting a sale and losing one, especially online. Here are some important considerations to make before choosing a professional product photographer to hire:
Let’s begin with your website’s general layout and message. How are the photos going to blend in? Should they look cool and modern, or friendly and traditional? What is the main emotion that you want your customers to feel when looking at the pictures?
When trying to estimate the cost of the shoot, there are a some things you need to keep in mind. For one, look into the photographer’s physical location and how much travel costs can amount to. Of course, the size of the project will also be a factor. Is the work going to be carried out per image or per project basis? What types of items are to be photographed, and how simple or complex is the outcome you’re expecting? For instance, reflective objects like jewelry are harder and more time-consuming to photograph compared to children’s toys.
As well, are the photos going to be used in other media, such as traditional magazines or billboards? These things are also going to influence your final cost. In general, photographers keep copyright of the pictures and give licenses only for specific uses (for example, you can use their pictures only on your website for a period of 5 years). Thankfully, this is negotiable, depending on your needs. When choosing a photographer therefore, make sure it’s someone who is customer-oriented, someone who will listen to you and make sure you are satisfied.
Laying Down Details
An indispensable part of this discussion is details of the shoot itself – backdrop, lighting, angles, etc. These must all be in black and white to prevent future disputes. It would also be a great idea to take a few sample shots on a few items first so you can vet them for quality, hence preventing expensive re-shoots.
Finally, before you actually schedule the shoot, tell the photographer how much post processing you’ll be happy with. For example, changing brightness and color intensities is basic, how about more advanced editing techniques like adding filters to create a certain overall tone? This type of photography task is usually even outsourced to image retouch experts.
You can boost your website’s value just by investing in professional product photographs. But before that happens, hiring the right photographer will be your first important step. There are many product photographers today, but do take time to review their work and look for a personality fit. You don’t only want someone who does the job right but is also a pleasure to work with.